Audio by mark jones

The Etsuro MC cartridges series was jointly developed by Mr. Masao Okada, CEO/CTO of Excel Sound Co., Ltd., which has more than half a centuryʼs experience manufacturing MC cartridge, and Mr. Etsuro Akiyama of Dai-Ichi Shoji Co., Ltd. which has been exporting audio equipment including phono cartridges and electronic measuring instruments since the 1970’s. The two companies started manufacturing the Etsuro MC Cartridge series to aim for the highest Japanese quality, which has never existed in the past, and to challenge high-end audiophiles around the world with this work of art.

President Okada of Excel Sound created the Etsuro model by focusing on the high-fidelity characteristic of the sound being transferred from the groove of the record to the audio equipment while being a low output MC Cartridge. With this characteristic, the cartridge is able to extract natural sounds from the record with transparency in all sound ranges. You will be able to enjoy the reality of multiple atmospheres, ranging from an orchestra playing classical Western music to a piano, vocals, a brass band, indoor music, and a symphony played by an orchestra in a concert hall.

Other Products by Etsuro Urishi
Gold
$16,000

The Etsuro Gold represents the top of the MC cartridge models and has been created to provide supreme sensation to the audiophiles around the world. Faithful to the basic engineering, the Etsuro Gold has absorbed over 40years of cartridge manufacturing experience of Excel Sound.

Etsuro Gold model features the diamond cantilever and due to the diamond’s hardness characteristics, the vibration transmittance speed can be increased to improve the sound quality. At the same time, unnecessary resonance is reduced to emphasize the transparency of the reproduced sound.

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Gold technical specs
  • TypeMoving Coil
  • Frequency Response10 - 50,000 Hz
  • Output Voltage0.3mV/1kHz
  • Channel Separation33dB/1kHz
  • Tracking Weight2g
  • Impedance4Ω/1kHz
  • Cartridge Weight8.7g
Bordeaux
$8,725

The Bordeaux uses the stylus with the contact surface of 80μm「Super micro line diamond chip, which accurately traces the ultra-precise groove. This special stylus is aimed to play the sound recorded on the record in its true colors.

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Bordeaux technical specs
  • TypeMoving Coil
  • Frequency Response15 - 50,000 Hz
  • Output Voltage0.25mV/1kHz
  • Channel Separation33dB/1kHz
  • Tracking Weight2g
  • Impedance3Ω/1kHz
  • Cartridge Weight9g
Cobalt Blue
$5,825

The Cobalt Blue uses the Microline tip stylus possessing ideal curvature of 80μm contact surface against the record groove. This contact surface achieved a superior reproduction characteristic. Cobalt Blue has been created to naturally reproduce the sound cut on the record.

Ultra-precise Sapphire pipe material has been introduced for the cantilever. The remarkable hardness of the sapphire will help reduce distortions and is also superb in the transmission of high speed vibration to create an increasingly clear sound.

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Cobalt Blue technical specs
  • TypeMoving coil
  • Frequency15 - 50,000 Hz
  • Output0.25mV/1kHz
  • Channel Separation33dB/1kHz
  • Tracking Weight2g
  • Impedance3Ω/1kHz
  • Cartridge Weight8.1g
Gin-nezu
$3,200

Etsuro Gin-nezu (Silver Gray) is the newest model and the fourth release in the Etsuro series.
Positioned as the most accessible entry in the lineup, it fully inherits Etsuro’s design philosophy and meticulous craftsmanship, delivering musical performance that comfortably exceeds expectations for its class.
It brings true high-end sound closer, making the Etsuro experience more easily within reach—without compromise. Design and Signature Color“Gin-nezu” (Silver Gray) is one of Japan’s traditional colors. Its calm gray tone, enhanced with a subtle silver sheen, representing the strength and elegance that reside within stillness. This color symbolizes the sonic character of the model—more than just an exterior finish, it reflects the product’s design philosophy and musical expression.

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Gin-nezu technical specs
  • TypeMoving coil
  • Frequency15-50,000Hz
  • Output0.40mV/1kHz
  • Channel Separation30dB/1kHz
  • Tracking Weight2g
  • Impedance5Ω/1kHz
  • Cartridge Weight8.1g
Transformer
$3,180

The core part of the transformer is installed with “EX Type” 78% permalloy core having superb inductance property, achieving to create a wide performance range. Likewise, the shield case chose to use the same material in order to aim for the decrease in the noise components. “Damping material, Sorbothane” carrying high vibration absorbing characteristics located on the transformer support, effectively works to improve the distortions of the sound.

The outer base and aluminum housing applied by the Japanese traditional craft “URUSHI・漆” lacquering presents a beautiful shine and texture art, which also contributes to the overall rigidity. Each piece is hand lacquered by the traditional craftsmen creating an artistic work of art.

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Transformer technical specs
  • TypeMC-Step Up Transformer(ET-U50)
  • Frequency Response10Hz ~150KHz
  • Step-Up Ratio26dB
  • Compatible cartridge impeadance2 - 10Ω
  • Recommended Load Impeadance47KΩ